The NRV Through an Artist’s Eye Art & Book Project

The Art Project
Blacksburg often makes national lists as an affordable mountain town for retirement, a wonderful place to raise kids, and a dream town for outdoor enthusiasts. One of the reasons we join those ranks every year is because the New River Valley and the Blue Ridge Mountains are ancient, lovely and majestic to behold. What better way to celebrate the beauty that surrounds us than to showcase it through art? And, particularly, art captured by the eyes and rendered by the hands of the talented artists here in the Valley who take it in every day!

So, for this show, we invite artists to photograph, paint, collage, or otherwise interpret artistically what moves you in the New River Valley. We have started a working list of the artists participating and the locales they have chosen (see below), along with some as-of-yet unclaimed ideas for other locales to feature. Each locale will be depicted by only one artist in the show and we have a target goal of 50-75 artists for the show and book project. All original works will be contributed to The Gallery and will be featured in both a juried Whet Your Palette show at the Gallery in October, with cash prizes, and in the corresponding book project that will be published by The Gallery and offered for sale throughout the New River Valley and beyond. Additionally, all original works will be part of a live and silent auction during the Whet Your Palette juried show.

Sample Book Spread

The Book Project 
In order to preserve and share the NRV Through an Artist’s Eye, each art piece will be featured in a 12×9” landscape hardcover, full color book that the Gallery will professionally publish through Pocahontas Press. Each artist will receive full credit and attribution in both the book project and in connection with all subsequent exhibits and derivative works produced from the art. The below is a preliminary example of a full two-page spread in the book. Each piece of art will be featured with the artist’s full name and medium details alongside the artist’s bio and a story to accompany the artist’s impression of the New River Valley as reflected in each piece.

Sponsor Opportunities
We are seeking up to 6 Community Partners (local businesses) who would be willing to invest $2,500 each, into the overall Project, and up to 5 Arts Patrons (individuals or small businesses) to invest $1,000 each, to help us reach our fundraising goal to see this Project to its successful conclusion and reach its fullest potential. Please click HERE for a Sponsorship Packet.

This is a Self-Funding Project
We are soliciting Community Partners and other Patrons who would like to contribute to the overall effort, with a goal of those contributions and book sales exceeding 80% of the costs of the project. The purpose of the combined book and art show project, quite simply, is to promote the beauty of our region and the talents of our resident artist population. It is not designed to, nor will it, return any proceeds that are not fully consumed by the project itself.  For more information on how to become a Community Partner or Arts Patron for this project, please click HERE.

“The NRV Through an Artist’s Eye” List of Locales & Assigned Artists 

“The NRV Through an Artist’s Eye” Application

Sponsor Packet

Show Dates: October 4 – December 13

Deadline for Applications: February 28


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